







Our History
Ladies Own Choice Jewellers was founded in 1942 by Sheikh Shamshir Ali (late) in Anarkali Bazar. At that time there were hardly two or three shops in Anarkali belonging to Muslims, and Ladies Own Choice was the first shop of its kind. This business is still flourishing and since 1972, Shamshir Sb’s son Shahid Shamshir Ali is running it.
Ladies Own Choice is known for their exquisite variety of gold jewelry set in precious and semi-precious stones since 1942. From traditional, rich bridal sets to modern and contemporary pieces for your lunches, dinners, kitty parties and more – You will find everything you desire at Ladies Own Choice. Full bridal sets, necklace sets, pendant sets, bangles, bracelets, earrings, chains & rings – you want it, we have it. Rich Rubies, stunning Sapphires, elegant Emeralds and more – set in delicate gold patterns. Ladies Own Choice is known for their quality product and client friendly experience, which allows us to forge long relationships with our valuable clients. We are a hallmarked store – licensed to deal in “A girl’s best friend” – Diamonds! Come and let us make you more beautiful!
Our Products

Necklace Set
Visit us for a wide range of Necklace Sets in gold and diamonds for your big day!



GOLD JEWELLERY
- Intricate designs, enriched with beautiful precious stones,
- Delicate and detailed artisanship
- A long history of tradition, craftsmanship and heritage
- Rich rubies, stunning sapphires, elegant emeralds and more
GOLD JEWELLERY
- Intricate designs, enriched with beautiful precious stones,
- Delicate and detailed artisanship
- A long history of tradition, craftsmanship and heritage
- Rich rubies, stunning sapphires, elegant emeralds and more


GOLD JEWELLERY
- Intricate designs, enriched with beautiful precious stones,
- Delicate and detailed artisanship
- A long history of tradition, craftsmanship and heritage
- Rich rubies, stunning sapphires, elegant emeralds and more




DIAMOND JEWELLERY
- Intricate designs, enriched with beautiful precious stones,
- Delicate and detailed artisanship
- A long history of tradition, craftsmanship and heritage
- Sparkling Diamonds and classy polki in time-less pieces.


DIAMOND JEWELLERY
- Intricate designs, enriched with beautiful precious stones,
- Delicate and detailed artisanship
- A long history of tradition, craftsmanship and heritage
- Sparkling Diamonds and classy polki in time-less pieces.


DIAMOND JEWELLERY
- Intricate designs, enriched with beautiful precious stones,
- Delicate and detailed artisanship
- A long history of tradition, craftsmanship and heritage
- Sparkling Diamonds and classy polki in time-less pieces.